Department: Marketing
Location: US Remote

Description

Tufin is seeking a high-energy individual to join our growing company as Product Marketing Director. Reporting to the Senior Director of Product Marketing, you will operate as the organizer, manager, and leader of cross-functional go-to-market projects, with a special focus on supporting our business development and channel initiatives.


Responsibilities:

  • Define messaging and positioning.
  • Collaborate with product marketing teammates to define growth strategies and targeted activities to drive adoption.
  • Lead/Support Marketing to develop effective programs, packages and sales tools.
  • Manage the cross-functional implementation of the go to market plan including marketing kits, training, press announcements, etc.
  • Create content across every stage of the buyers journey and support the Marketing in the creation of campaign materials (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, emails).
  • Deliver enablement materials and training to sales/channel/services/support,
  • Work with product management and other stakeholders to gather and disseminate competitive intelligence.
  • Work closely with product management, so together our two teams can be the voice of the customer.
  • Be an evangelist for our solutions and company on webinars, in articles/blogs, social media, and in speaking engagements.



Requirements

  • Minimum 7-years’ experience in product or solution marketing in the cybersecurity or networking industries.
  • Partner marketing and/or channel marketing experience is a plus.
  • Understanding of solution-selling approach into targeted vertical markets.
  • Strong team player possessing excellent communication and presentation skills.
  • Consistently meet high performance standards including timely completion of tasks, project management, field sales support, and customer interaction.
  • Bachelors’ degree
  • Must be willing to travel up to 25%.


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