Department: Marketing
Location: HQ TLV

Description

Interested in working for an innovative, growing, publicly traded cybersecurity leader, while helping to serve top enterprise customers? Secure your next position with Tufin!

Tufin simplifies management of some of the largest, most complex security networks so customers can maintain operational agility in the face of ever-changing business demands. As a Marketing Manager for the APAC region, you will be responsible for employing a wide range of demand generation activities to drive top-of-funnel opportunities and pipeline acceleration in alignment with regional sales objectives. This role will report directly to the Sr. Marketing Manager for APAC.

 

Roles/Responsibilities

  • Create, roll out, and optimize demand generation programs including, but not limited to, events, webinars, emails, media sponsorships, social media, tele-prospecting, and channel marketing activities
  • Support account-based marketing (ABM) strategies to penetrate and expand business in Tufin’s enterprise target accounts
  • Collaborate with other marketing teams including Digital Marketing and Product Marketing to ensure marketing programs are completed successfully
  • Ensure timely delivery of leads, monitor sales follow-up, and analyze the effectiveness of programs on a regular basis
  • Build ongoing partnerships with the APAC sales organization to understand their needs and support sales targets
  • Monitor marketing expenses to ensure alignment with budgetary guidelines
  • Location: Tel Aviv, Israel, OR Singapore

Requirements

· 3-5 years of professional B2B marketing experience in executing integrated, multi-touch demand generation programs

·        Experience in the cybersecurity space – Advantage 

·        Fluency in Chinese – Must (Japanese – Advantage)

·        Strong sense of urgency and an ability to ‘get it done’

·        Highly organized and proficient at managing multiple projects at the same time

·        Data-driven and familiar with marketing metrics

·        Ability to craft compelling promotional copy (emails, landing pages, invitations)

·        Excellent oral and written communication skills

·        Proficiency in Salesforce; Working knowledge of Marketo preferred

·        Bachelor's degree required; Major in Marketing, Communications, or Business preferred

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